LG 50UR781C TV 127 cm (50") 4K Ultra HD Smart TV Wi-Fi Black 300 cd/m²

4K UHD, Vibrant Viewing in Ultra High Resolution
LG UHD TVs surpass your expectations every time. Experience lifelike picture quality and vivid colours with four times more pixel accuracy than Full HD.

Enhance Your Interior
Add UHD to your interior decoration. A slim panel and bezel combined with aesthetic design elevate any interior.

HGiG,
Immerse Yourself in the Game
LG is partnered with some of the big names in the gaming industry, allowing you to enjoy the latest HDR game and immerse yourself in your game play.

Game Optimizer
Find all the setting you need for optimal gameplay in one place that allows you to change the current game genre setting quickly.